Amazon have announced that they are to offer free unlimited streaming movie and TV show to Prime customers in the US . The are offering about 5000 videos including many of the usual TV series, The Sopranos, The Office, Friends etc. The movies aren’t big new hits but do contain some fairly recent releases. Non of this is new to Amazon though, they have had the Unbox service for some time (now rebranded as Video on Demand) which has the big hits for rental, but this is a great way to introduce some new customers to that service. The device support is great, there are a lot of supported systems most of which are connected TVs or media centres but they also offer the option of Windows Media so you can stream via a Windows PC or an Xbox.
As I mentioned previously, following the complete acquisition of Lovefilm, Amazon looks to be on the start of a major content play which in my opinion signals them taking a serious step into the world of connected devices. The signs are all mounting up for an Amazon device to be released or even set of devices:
- Amazon bought touchscreen technology specialists TouchCo at the start of last year and have previously stated that they weren’t going to integrate these capabilities into the Kindle product line….so where are they planning to use them?
- Lab126 is the arm of Amazon that developed the Kindle and it’s thought that is where the next generation devices are being designed and built. They have been on a hiring frenzy since last year for engineers.
- Amazon’s App store is due to launch soon and the developer portal is now open for content submissions. They are planning to run a similar 70:30 split like Apple for developers wanting to sell their apps. Apps will be sold inside the regular Amazon store.
- The Amazon MP3 store and Kindle bookstore have been around for ages and will be staple additions to any hardware release.
The talk of an Amazon device has gone quiet of late but I wouldn’t be surprised if that rumour mill kicks up again following today’s announcement of an Apple press event on March 2nd – rumoured to be the iPad 2 launch.
After being the major shareholder since 2008, Amazon have apparently bought out the remaining shares in a deal thought to value Lovefilm at £312 million.
See Techcrunch Post for more details
I imagine this is part of a content play for Europe in preparation for the rumoured Amazon Android tablet along with their App store which I expect will ultimately become something akin to iTunes.
I’m probably amongst the minority of my peers on this but for some time I’ve questioned the actions of those of my friends who regularly risk the potential legal ramifications of torrenting 1000’s of videos and albums every year and who have fallen foul to a plethora of viruses and Trojans from bogus downloads. I’ve not been a fan of pirating since my days at university when Napster was all new and the talk of the web and even less so since I took up camp at the 7digital offices where piracy is obviously one of our biggest competitors alongside messrs Jobs and Bezos. I certainly don’t advocate the theft of copyrighted material, it puts my job at risk, but after this weekend I’ve begun to understand why it happens.
After being reminded that I still hadn’t seen the Chris Morris film Four Lions I went to 3 HMV stores on Saturday but was unable to find it in any of them. I could have ordered it from Amazon but it would have arrived mid week and I probably wouldn’t have gotten around to watching it for weeks. I wanted to watch it that night. It wasn’t available on Zune or SkyPlayer on the XBox so I had a look round a few sites online but nowhere would allow me to buy it and then stream it to my TV through the Xbox 360 due to the DRM or requirement to use proprietary software. So I chose to torrent it.
The movie downloaded in around 20mins and the torrent client I chose, Vuze, has a DNLA client to allow me to stream it directly to my Xbox with no intervention – it even automatically converts it into the right format if necessary. The endless choice, ease and speed of the process makes it so effortless – if I could have that same service and pay for it I definitely would.
With the number of connected devices in the average household increasing and the advent of connected TV sets we need better licensed services in the UK that are simple for the average non technical person to use and made available on these platforms. I’m pleased to see Sky and Lovefilm have already taken a step into console integration with their movie services on XBox 360 and PS3 respectfully. There’s iTunes too, but you need an Apple TV device to play through your TV. Outside of movies there are several good services (iPlayer, Seesaw and Skyplayer) but again they are only usable through a web browser. These existing services also need to look to make their content available through more platforms like Boxee and Roku so that they are simple plug and play services.
Oh and the title of this blog post is taken from a quote in the movie and for those of you that haven’t seen it yet, I highly recommend that you watch it, it’s laugh out loud funny all the way through.